Hooked: How to Build Habit-Forming Products (Nir Eyal)

 

I really enjoyed this book. It is interesting to read about how people get addicted to social media. His theories sync with all the habit books I have read. I didn't read this because I want to build some addictive product, but mostly because I wanted to learn about how they try to draw me in, and quite successfully do, it seems.

I have now read two of his books. After reading Indistractable, I turned off all the notifications on my laptop and on my phone. What a difference. I also signed up for FocusMate...which has been an interesting experience. Mostly positive! In this book I learned about an app called FitBod that I am really interested in. I think I might even pay for a subscription. He has good information! 

I just recently read an article that really stuck with me. It was about the things you may be doing in the morning that actually ruin your day. First on the list was getting on your phone first thing. Then in the first pages of this book I read that 79% of smartphone owners check their device within 15 minutes of waking up every morning. The thought struck me: if I don't check my phone first thing in the morning, I'm ahead of 79% of the population out there! Perhaps I'm too competitive, but things like this are very motivating to me. 

Goodreads says:

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.


Eyal provides readers with:


• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.